Frequently Asked Questions

FNAD is a global wholesale growth partner for fashion and lifestyle brands.

We help brands enter new markets, secure strategic placements, and connect with vetted partners, including agents, distributors, showrooms, and retailers, through a structured, roadmap-driven approach.

Our services combine strategic consulting, matchmaking, and commercial execution under five engagement models tailored to your stage of growth.

Why FNAD instead of working directly with agents or distributors?

Because FNAD combines market intelligence, pre-vetted partners, and a structured success-fee model. You don’t just get introductions, you get strategic alignment, ongoing support, and measurable ROI.

We work with five FNAD engagement models:

1. Hybrid retainer – For early-stage brands preparing for market entry; combines fixed and performance-based fees.
2. Pay-As-You-Go – Flexible, modular support for brands with initial traction.
3. Bespoke strategic engagement – Tailored consulting for mature brands scaling into new markets.
4. Accelerator model – 8-week intensive program for high-potential brands; equity or commission-based.
5. Agency model – FNAD acts as your outsourced growth agency with a fee or commission structure.

FNAD’s 360° approach covers the full growth journey,  from market entry strategy to long-term brand placement,  integrating:

• Pre-market preparation (pricing, positioning, brand assets)
• In-market matchmaking (agents, distributors, showrooms, retailers)
• Tradeshow & fair participation (targeted exhibitions in key markets)
• Follow-up & performance tracking to ensure placements turn into lasting growth.

This means you’re not just “trying” a market —, you’re entering it with
a plan, vetted partners, and measurable milestones.

The onboarding fee covers your strategic intake, readiness assessment, and roadmap planning.

It must be paid in full before we start, and includes:

• Brand/portfolio evaluation

• Market alignment review

• Matchmaking strategy setup

Delays in payment will delay the start date; unpaid engagements after 10 business days may be cancelled.

A placement is any formal or informal collaboration facilitated by FNAD between you and a third party (e.g., agent, distributor, retailer, licensee, marketplace).

This includes:

• Trial periods or test orders
• Temporary or exclusive representation
• Any agreement, verbal, email-confirmed, or contract-based, initiated by FNAD’s introduction


Placements trigger a success fee as defined in your service agreement.

What is a placement / success fee?

A placement (success) fee applies when FNAD successfully introduces you to a commercial partner and this introduction leads to concrete cooperation.

When does a success fee become payable?

A success fee becomes due when any of the following occurs with a partner introduced by FNAD:

• A collaboration, sales, agency, or distribution agreement is signed.
• A trial period, test phase, or temporary cooperation starts.
• You confirm verbally or in writing that you are proceeding with the partner.
• Onboarding, commercial activity, or order preparation begins.

The fee applies regardless of whether the cooperation is labelled as “trial”, “pilot”, or “temporary”.

Retroactive application

If you start collaborating with an FNAD-introduced partner within 12 months of the original introduction, the success fee remains applicable, even if FNAD is not actively involved at that later stage.

Withdrawal after agreement

If you agree to proceed with an FNAD-introduced partner but withdraw from the cooperation within 30 days, fnad reserves the right to invoice 50% of the agreed success fee.

This covers the work, introductions, preparation, and commercial groundwork already completed.

Important to know

• No invoice is issued without clear confirmation that you are proceeding
• Confirmation can be written or verbal, but written confirmation always prevails
• All success fees are defined upfront in your agreed scope of collaboration

Depending on your model, placements can happen as early as 1–3 months, but most strategic growth plans follow a 4–12 month roadmap for sustained results.

On average, a successful placement generates €XX,XXX–€XXX,XXX in annual wholesale value, depending on your price point and margin structure.

FNAD’s model shares the risk, we only charge placement fees when we secure results, and our onboarding process ensures you’re market-ready before we start.

We work with emerging and established fashion & lifestyle brands, premium agencies, partners, distributors and stakeholders across North America, Europe, the Middle East, India, Asia and LATAM.

We collaborate with agencies, distributors, showrooms, marketplaces, and retail groups across Europe, North America, the Middle East, and LATAM.

This includes:

• Retail conglomerates operating multi-brand and mono-brand stores
• Regional distribution specialists with deep local networks
• Showrooms with curated buyer lists in fashion capitals
• Government trade agencies to leverage funding or collective participation

Our network allows us to connect your brand to the right partner, in the right market, at the right time , whether that’s during a tradeshow or in a private, targeted meeting.

Yes. FNAD partners with leading tradeshows and fairs globally to give our clients priority access to high-value buyers and industry decision-makers.
We coordinate everything from fair selection and stand preparation to onsite introductions and post-fair follow-up ,  ensuring every event directly supports your market entry or expansion goals.

Examples of fairs we work around include:

• Coterie / Magic / Project (USA)
• Who’s Next (Paris)
• White Milano (Italy)
• The One (Dubai)
• Government- or chamber-backed country pavilions in strategic markets.

Partnerships are not an “add-on” , they’re part of our core method. We use tradeshows, fairs, and partner activations as strategic touchpoints within your growth roadmap.

A typical FNAD client journey could include:

1. Pre-tradeshow strategy (asset review, buyer targeting, partner mapping)
2. Onsite activation (FNAD introductions, live deal support)
3. Post-show conversion (follow-ups, negotiation support, placement tracking)

The FNAD Accelerator is an 8-week online program for emerging or growth-stage brands preparing for wholesale.

Includes:

• Onboarding & brand review
• 5 expert-led workshops
• One-on-one feedback (3 sessions included)
• Final review & brand optimization
• Inclusion in FNAD’s passive search portfolio for 3 months
  Outcome: Wholesale readiness and FNAD-led introductions.

  Payment is due in full upon signing. No refunds after the program starts.

• Invoices: Sent via Stripe or bank transfer link
• Due date: Upon receipt (unless agreed otherwise)
• Late payment: May pause services after 10 days; continued non-payment can lead to termination


We accept major credit/debit cards and bank transfers.

If the cancellation is due to your decision or inaction, the full success fee remains payable.

If it’s due to Force Majeure or documented third-party withdrawal beyond your control, FNAD may waive or reduce the fee at its discretion.

You own your brand assets and strategy materials. FNAD may reference anonymized project outcomes for internal benchmarking unless otherwise agreed.

We aim to resolve any disputes through mediation first. If unresolved, Canadian law applies, and disputes will be handled in Canadian courts.